The Christmas Sleigh Business

By Timur Hromek and Philippe Menil

Data Source: Leysin American School & UWC China

Analysis Report 2025

Total Participants 263
Market Enthusiasm 82%
Artisan Preference 45%
Sustainability Interest 60%

Market Insight: Premium Artisan Craftsmanship outperforms Mass Market in High-End Sleighs.

Demographics (Age)
Purchase Experience
Annual Spending
Price Sensitivity (Medium Sleigh, €1.2m)
Production Preference
Purchase Channel Preference
Sustainability Concern
Rental Market Potential